fastcompany
fastcompany:

Escape The Zombie Screen-Gaze: Stare At An Animated Sunset Instead
There are only a handful of places where you can see a sunset on the water here on the East Coast. I mean, after all, the sun sets in the West. (This is regionalism at its most offensive.) Our options? A few islands off the coast and parts of Cape Cod.
Thank goodness, then, for artist and developer Joseph Gray, who has created a pretty facsimile for those of us who don’t have access to a shimmering, watery sunset. Infinite Sunset is his answer. Composed of a few simple horizontal bars of colors, including warm yellows and reds and blues, it evokes the appearance of a sunset seascape. The colors are chosen from an automated Google Image Search for the term “sunset,” which is then parsed for its color palette and presented on your screen. (Take that, California!)
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fastcompany:

Escape The Zombie Screen-Gaze: Stare At An Animated Sunset Instead

There are only a handful of places where you can see a sunset on the water here on the East Coast. I mean, after all, the sun sets in the West. (This is regionalism at its most offensive.) Our options? A few islands off the coast and parts of Cape Cod.

Thank goodness, then, for artist and developer Joseph Gray, who has created a pretty facsimile for those of us who don’t have access to a shimmering, watery sunset. Infinite Sunset is his answer. Composed of a few simple horizontal bars of colors, including warm yellows and reds and blues, it evokes the appearance of a sunset seascape. The colors are chosen from an automated Google Image Search for the term “sunset,” which is then parsed for its color palette and presented on your screen. (Take that, California!)

Read More>

fastcompany
fastcompany:

Mike Woods from Oscar-winning VFX company Framestore discusses the creative and technical issues to confront before entering the virtual world.
Virtual reality is here to stay. Facebook confirmed that with its mega purchase of Oculus. But now that the dust has settled, how do we educate brands, content creators, and marketers how to use it?
Unlike many other zeitgeist-busting pieces of tech that arrive on the scene, VR brings with it an entirely new language of storytelling. We’re creating a new form of narrative that includes the viewer. This becomes a strange hybrid of first-person shooter game and an almost Brechtian approach to live theater (think Sleep No More or Secret Cinema). It’s resulted in a very different set of rules to learn, and, consequently, some perilous pitfalls. That’s something I’m grappling with every day at my own company, Framestore, as we pioneer launching a full-fledged VR and Immersive Content Studio.

For others who are even just considering dabbling in VR, here are eight considerations to aid your production and business process and help you understand how to use the medium correctly.
Read More>

fastcompany:

Mike Woods from Oscar-winning VFX company Framestore discusses the creative and technical issues to confront before entering the virtual world.

Virtual reality is here to stay. Facebook confirmed that with its mega purchase of Oculus. But now that the dust has settled, how do we educate brands, content creators, and marketers how to use it?

Unlike many other zeitgeist-busting pieces of tech that arrive on the scene, VR brings with it an entirely new language of storytelling. We’re creating a new form of narrative that includes the viewer. This becomes a strange hybrid of first-person shooter game and an almost Brechtian approach to live theater (think Sleep No More or Secret Cinema). It’s resulted in a very different set of rules to learn, and, consequently, some perilous pitfalls. That’s something I’m grappling with every day at my own company, Framestore, as we pioneer launching a full-fledged VR and Immersive Content Studio.

image

For others who are even just considering dabbling in VR, here are eight considerations to aid your production and business process and help you understand how to use the medium correctly.

Read More>

fastcompany
fastcompany:

"It’s mind-boggling to come into this old building and see so much greenery. The colors are almost electric. Looking at this kale planted two weeks ago, you’d be shocked at how quickly it’s grown."
Urban Organics uses aquaponics to grow tilapia and vegetables in an old industrial space with no dirt and sun. It’s bringing jobs and production back to a downtrodden neighborhood in St. Paul Minnesota—and local food, as well.
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fastcompany:

"It’s mind-boggling to come into this old building and see so much greenery. The colors are almost electric. Looking at this kale planted two weeks ago, you’d be shocked at how quickly it’s grown."

Urban Organics uses aquaponics to grow tilapia and vegetables in an old industrial space with no dirt and sun. It’s bringing jobs and production back to a downtrodden neighborhood in St. Paul Minnesota—and local food, as well.

Read More>

fastcompany

fastcompany:

Turn Old Bottles Into iPhone Cases With This 3-D Printer From Will.i.am And Coca-Cola

You probably know will.i.am best as founder and frontman of hip-hop group The Black Eyed Peas. But in the past three years, when he’s not singing about lovely lady lumps, he has been busy as Chief Creative Officer of U.S. manufacturer 3D Systems, designing a 3-D printer that aims to help reduce plastic waste.

His Ekocycle Cube 3-D Printer—designed by 3D Systems for home use and developed in collaboration with Coca-Cola—turns recycled plastic bottles into anything from guitar picks to iPhone cases.

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